welcome to world of fritz
more than just a drink
what started as a high-quality alternative to the existing soft drink brands became way more over the years.
nowadays, fritz-kola is a permanent fixture in a wide variety of scenes. no matter whether it's art, culture, music or political and social responsibility. we don't miss the chance to get involved and "mix things up".
dive into the fritz-kola world
it can be done better.
thats what two friends decided in 2003 and started from scratch. With only a few thousand euros and a whole lot of determination they founded fritz-kola in a student residence in Hamburg. The mission: Creating a kola that is better than everything that the big coke producers had to offer. No sooner said than done.
the first boxes are produced.
On 28th of February the company Hampel und Wiegert… is registered, the first headquarter a student residence in Hamburg-Othmarschen. In March the first customers could be won, which leads to the second round of production in April. To that time the products are being stored in private rooms, parents’ basements, gardens and even replaced the cars spot in the garage.
Only one year after the official launch four new exciting sorts are already added to the product range. Two apple-based spritzers. The citrus lemonade that reminds of freshly made lemonade from the childhood. That with 7% fruit content and only natural lemon aroma as well as lemon and orange extract truly refreshing from the inside. And the absolute classic honeydew melon-soda that has been ensuring diversity in the cooling shelves ever since.
a wider range
Two times good news. Our sugar free kola alternative is launched. A perfect composition of a lighter taste, sweet with no added sugars and zero calories but lotsnlots of caffeine. Another addition on the caffeine spectrum of drinks is the coffee-kola-soda or as you could say barista’s best.
And with the broadened product range fritz goes international. Starting in the Netherlands, Spain, Austria and Switzerland.
In 2008 fritz’s way leads right to the water, as the office moves to Billbrook right where the Elbe flows. On the 1st of March 2008 fritz-kola changes it is legal form – Hampl und Wiegert GbR becomes the fritz-kola GmbH. But that are not the only changes. As the company grows further the außendienst is formed.
Also on the product range side of things there are news. Not only is the 0,2l bottle introduced but as well as another great new sort. Our orange lemonade joins the product family. Bringing us joy and the feeling of sunshine ever since, all around the year.
time to celebrate
A new year to celebrate. fritz-kola wins the “Hamburger Gründerpreis” (founder price) in the category upcoming company of the year. But that is not where the good news end. Since 2010 fritz-kolas business area expands to Denmark.
lets do something better
2011 is the starting point for the project sustainability. We got rid of all the artificial aromas and colors in our lemonades. Continuing to increase our quality, the honeydew melon-soda becomes honeydew melon-lemonade with a fruit content of 5%. But that didn’t change how noticeable and unique it is.
The fritz-kola journey leads to Poland in 2011, making another country on the list we import to.
fritz-kola becomes the first kola to be sold in Germany containing steviol-glykosiden made of stevia.
the perfect match
Mischmasch (eng. mingle-mangle) is joining the already colorful product family, making it even more diverse. The mixture of kola and orange-lemonade creates a harmony of sunshine and wakefulness all while being a real taste experience. Or as we’d say in German it’s the perfect “Mischmasch”.
a little bigger
The 0,5l bottle is being introduced. Available for Mischmasch, the apple spritzer lemonade of course as for the original fritz-kola.
As a company with a clear focus on diversity it is always time to widen the horizons, therefore fritz-kola becomes fritz-kulturgüter (eng. cultural goods)
New spritzers come to life in the flavors grape and rhubarb. The apple spritzer joins the team as well, now no longer being a lemonade. All spritzers promise a thoroughly bio quality. The rhubarb spritzer guarantees that with 40% organic rhubarb direct juice content, the grape spritzer with 50% and the apple spritzer with even 66%. Each one like freshly harvested by grandma.
even more variety
More products are available in the shape of the 0,5l bottles. Both fritz-lemonades as well as the fritz-kola without sugar.
In the middle of June 2016 a new product is launched, for everyone that loves to stay awake. The fritz-mate is born and joins us in the 0,33l and 0,5l bottles. Creating the perfect alternative to our kolas as it contains just as much caffeine. A sip of that takes you to a little teay journey to brazil.
In December Lorenz Hampl, one of the two founders leaves the company leaving Mirco Wiegert to be the only head.
The first organic kola is introduced. Greener is barely possible. With natural water, the best organic ingredients, no phosphoric acid, and cane sugar traded according to fair trade standards, this is basically kola in its natural form.
The 0,2l design is updated showing clear edge, just as we are. A perfect representation of ourselves.